Our Story

Once upon a time, there was a little girl who loved to draw. She was captivated by the vibrant colors, beautiful beads, and delicate lace trims. As she grew up, she decided to pursue her passion and study design in college. She earned both a bachelor’s in fashion design and master’s degree in pattern design. Every day, she immersed herself in creating unique designs that brought her joy and excitement. 

Inspired by the happiness she found in her work, she wanted to share this joy with people all around the world. That’s when she decided to start her own business. People used to call her “Little Swallow” when she was young because she was always cheerful and full of life. So, she named her brand JoySwallow.

JoySwallow collaborates with designers from all over the world to transform their distinct designs into a wide range of products that find their way into homes everywhere. Currently, JoySwallow offers home textile products such as shower curtains and doormats, as well as interior decorations and holiday gifts.

In 2023, JoySwallow opened her first shopify shop www.joyswallow.com, and the Esty shop JoySwallowArt cooperating with her best friend Maria.

In 2024, Joy created her new brand JoyFigureSkating.

At JoyFigureSkating, my passion for figure skating goes beyond the rink. It all began when my youngest daughter started skating at the age of six. As I accompanied her through every practice and performance, I too fell in love with the beauty and artistry of the sport. As a professional fashion designer, I wanted to create something special for her – outfits that not only complemented her movements but also reflected her unique style. From competition dresses to practice attire, headpieces, and gloves, I began designing pieces that combined elegance with individuality. Now, I bring that same level of care and craftsmanship to JoyFigureSkating, where every skater can find their own personalized, one-of-a-kind outfits that make them shine. My goal is to help every child feel confident, beautiful, and unique as they glide across the ice.

I hope this brand story captures the essence of your journey and conveys your passion for bringing happiness into people’s lives through your unique designs!

 https://youtube.com/shorts/1nGtz9N6x6s?si=Fl08H8_2OIwIhtlN